Facebook is THE social network to be on Re-connecting with your sixth grade crushes and sharing photos with your grandma – these are just a couple of the things you can do on Facebook, which has also become a virtual marketplace for business owners and advertisers

Social media marketing is becoming increasingly standard in online marketing campaigns due to its known ability to build website traffic and inbound links Link-baiting, Digg-baiting, and submitting your site to social bookmarking sites has both short term and long term value

Social media has come to play an incredibly important role in the marketing campaigns of a variety of different businesses Here are 8 rules of social media optimization that you must follow to ensure that you maximize the results of your social media marketing campaign

When people in PR circles talk about search marketing, the focus is usually on search engine optimization rather than PPC However, PPC can be a very valuable search marketing tool that creates instant search visibility and drives traffic to news-related content

Are your conversion rates nothing to write home about Do you feel like the copy and design of your landing page needs a big makeover

Some SEOs claim that directory submission ain’t what it used to be While that is true to some extent, it is still possible to rank well in Google through directory submission

Company blogs are often referred to as a must-have item but the truth is that not all companies benefit from having one The benefits of business blogging include exposure and visibility within your industry and a higher rate of conversions but there are also some risks to consider

One way you can get quality traffic for free without the assistance of search engines is via ad swapping Of course the most effortless way to get traffic to your website is to pay for it via advertising but some of us can’t afford to pay or simply don’t want to

The imminent death of SEO has been a hot topic amongst SEO professionals for quite some time now Some SEO professionals worry that their careers are in jeopardy since search engines are continually making improvements to their technologies

Want your local business to thrive online There is an abundance of information about how to target local search terms and become an online leader in your local area and niche but it’s easy to experience information overload with all the advice that’s available out there